Elegance, Precision, Excellence
Hailing from the Marne region of France, Yazid Ichemrahen has spent several years traveling around the world.
Inspired by his visits to many countries over the last few years, this prolific entrepreneur has founded the YCONE, YTIME and AT HOME brands, each providing innovative and distinctive concepts based on the emotion generated by very special customer experiences.
He wrote two autobiographical books and co-produced the film "À la belle étoile", released in French cinemas in February 2022.
Yazid supports his colleagues with kindness, promoting the values of craftsmanship, transmission and respect.
Passionate about art, fashion and architecture, he brings a unique elegance and sensitivity to his work.
Since January 2024, Yazid Ichemrahen has been crafting the sweet identity for the ROYAL MONCEAU, renowned as the most Parisian and contemporary of the French Palaces. At this Parisian Raffles establishment, he brings a blend of precision and innovation to showcase the full spectrum of pastry heritage.
Hailing from the Marne region of France, Yazid Ichemrahen has spent several years traveling around the world.
Inspired by his visits to many countries over the last few years, this prolific entrepreneur has founded the YCONE, YTIME and AT HOME brands, each providing innovative and distinctive concepts based on the emotion generated by very special customer experiences.
He wrote two autobiographical books and co-produced the film "À la belle étoile", released in French cinemas in February 2022.
Yazid supports his colleagues with kindness, promoting the values of craftsmanship, transmission and respect.
Passionate about art, fashion and architecture, he brings a unique elegance and sensitivity to his work.
Since January 2024, Yazid Ichemrahen has been crafting the sweet identity for the ROYAL MONCEAU, renowned as the most Parisian and contemporary of the French Palaces. At this Parisian Raffles establishment, he brings a blend of precision and innovation to showcase the full spectrum of pastry heritage.
Group
concepts
Exclusive
creations
